ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science

ArcSpan Technologies (www.arcspan.com), a New Yorkbased on the monetization and optimization of real-time audience data announced that it had appointed Kelly Merton as Vice President, Sales, and Artemio Rimando as a Data Scientist. Merton and Rimando each bring relevant experience as ArcSpan continues to focus on increasing the success of addressable audience revenue for major publishers and the emerging category of retail media customers.

Merton is responsible for overseeing the business development pipeline and new customer engagements, as well as ensuring the “voice of the customer” is communicated to product and engineering teams. With previous adtech sales experience at PulsePoint, Cross Pixel Media and Collective Media, Merton is a respected adtech veteran who is passionate about helping the sell side navigate a rapidly changing media marketplace. and data driven. Merton will report directly to Garret Vreeland, co-founder and chief commercial officer of ArcSpan.

Rimando brings nearly seven years of experience as a data analyst to ArcSpan, gained in the mobile gaming, finance, telecommunications, and computer software verticals. At ArcSpan, Rimando will focus on developing artificial intelligence and machine learning solutions to power advanced lookalike and audience propensity modeling as part of ArcSpan’s SaaS platform solution. . Rimando will report directly to Balaji RaoSVP Engineering.

Founded in 2020, ArcSpan helps leading digital publishers and retail brands take control of their audience monetization operations and navigate the evolving first-party “Identity Revolution” data. With a purpose-built ad revenue platform to support digital revenue operations and management KPIs, ArcSpan’s enterprise software is designed to integrate audience data management solutions addressable with digital sales tracking and optimization tools to improve the efficiency, effectiveness and breadth of success of digital advertising.

“We are delighted to welcome Kelly to ArcSpan. She reinforces our leadership in sales, bringing over fifteen years of sales and digital media experience with directly relevant and applicable industry relationships to get us started,” said Garret Vreeland, co-founder and director. commercial of ArcSpan. “Kelly’s knowledge and proven track record of new business development throughout her career make her an ideal candidate to lead sales at ArcSpan. I look forward to working closely with Kelly as we bring important audience monetization solutions to market. »

Kelly Merton, Vice President of Sales at ArcSpan, said, “The digital advertising industry is in a state of upheaval right now. Modernizing old technology is not sustainable for publishers in a data privacy-centric ad sales environment. As we move towards a world without cookies, publishers and retailers looking to be the source of premium audiences and to be the biggest winners in advertising sales will turn to new cutting-edge platforms like ArcSpan’s. , as purpose-built technology will inevitably outperform legacy solutions in tasks such as real-time data decision. I’m excited to work alongside some of the brightest minds in the industry and look forward to helping publishers and retailers regain control of their data and maximize their revenue. »

“We are also delighted to welcome Artemio to ArcSpan. It accelerates our data science solutions and reinforces our commitment to helping publishers monetize addressable audiences through higher-quality segments at scale – two important dimensions for revenue success in the future. said Balaji Rao, SVP, Engineering at ArcSpan. “Artemio’s range of data science experience makes him an ideal fit for ArcSpan as we create innovative solutions for publishers.”

Artemio Rimando, Data Scientist at ArcSpan, said, “ArcSpan recognizes how advanced AI technology can power publisher monetization and protect data privacy for consumers and customers. I’m excited to join a diverse team that puts innovation at the heart of everything they do, and I’m excited to work together to grow the AI ​​and machine learning capabilities of the core platform. ‘ArcSpan.

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