Data Axle Hires Data Science Veteran Colin Anderson to Lead Nonprofit Intelligence Solutions

Former Wiland executive joins to strengthen company’s commitment to actionable data for nonprofits by overseeing its Apogee Cooperative Database

DALLAS, April 7, 2022 /PRNewswire/ — Data axisthe leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it has hired colin anderson as Managing Director, Apogee Cooperative. Anderson will oversee the Apogee Society’s nonprofit cooperative, making it easier than ever for nonprofits to identify and reach new and potential donors, advocates, and voters to maximize community efforts. Fund raising.

“We’re thrilled to have someone with Colin’s experience using cutting-edge data science methods to enhance our cooperative donor database through an omnichannel lens,” said Niely Shams, President of Solutions. Data Axle nonprofit and co-chair of the strategic advisory board. “His experience at Wiland and his political experience at Wintermind will help us effectively elevate our solutions with advanced models and tactics to enable marketers to more effectively acquire new donors.”

Most recently, as chief data officer of the digital publishing network Wintermind (now Pop Acta), Anderson applied his experience in predictive analytics to email marketing, helping political organizations and candidates acquire donors through digital. Prior to Wintermind, Anderson served as Vice President of Data Science at Wiland, where he spent nearly a decade leading the development of the company’s advanced predictive analytics solutions across all verticals, advertisers, agencies and non-profit organizations.

“Data Axle manages some of the most powerful donor assets in the industry, and I am excited to enhance Apogee’s ability to leverage this data for the benefit of its clients by helping them achieve higher donor acquisition and retention rates. higher, with higher quality donors across all communication channels,” said Anderson. “We share a vision for Apogee’s future that includes pairing cutting-edge prediction technology with the richest nonprofit data available.”

Apogee is the Data Axle cooperative’s donor database, built on the company’s consumer database and powered by data provided by more than 950 members. Apogee offers data on millions of supporters who have made billions in individual donations, allowing nonprofits to easily identify and reach known donors, supporters and voters.

The news of Anderson’s hiring follows a series of groundbreaking steps Data Axle has taken to improve its services, support and nonprofit marketing capabilities. This includes adding Grace Leonardo and Shana Mastersonit’s new Cross-channel donor acquisition solution as well as the appointment five nonprofit industry leaders to a new strategic advisory board.

To learn more about Data Axle Nonprofit Solutions, visit https://www.data-axle.com/how-we-help/nonprofit-political/.

About Data Axle
Data Axle is a leading provider of data, data-driven marketing, and real-time business intelligence solutions for enterprises, small businesses, nonprofits, and political organizations. The company’s solutions and award-winning agency Axle Agency enable clients to acquire and retain customers and improve their user experiences through proprietary business and consumer data, artificial intelligence machine learning, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers real-time data and data updates through APIs, RCMP integrations, SaaS and managed services. Data Axle has over 45 years of experience helping organizations exceed their goals. For more information, visit www.data-axle.com.

SOURCE data axis

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