Data Science Leader Joins Doceree as Global CTO to Accelerate Programmatic Innovation
Doceree, a physician-only platform for programmatic messaging, announced on Wednesday that it has appointed Anil Dobhal as global chief technology officer.
With over 24 years of technical experience building strong bidding landscapes and data security infrastructures in consumer marketing, Dobhal will lead Doceree’s global technology and product teams, based in Parsippany, covering the United States, Europe and emerging markets.
“Pharmaceutical marketing is going through a period of transformation, with hybrid approaches taking center stage for most companies. We are thrilled to have Anil on our next crucial journey of growth and expansion,” said Harshit Jain, Founder and Global CEO of Doceree. “We are focused on empowering our customers and partners with premium technology solutions driven by artificial intelligence and machine learning. Anil’s deep expertise in programmatic design will help us use huge data to generate valuable insights for our partners around the world, enabling them to make key business decisions and optimize business results in a very secure way. and transparent.
Earlier this month, Doceree announced that it had raised $11 million in Series A funding from reputable global investors, including Eight Roads Ventures, to create cutting-edge programmatic solutions in pharma marketing.
“I am thrilled to join Doceree at this critical juncture as it builds a sustainable and scalable global programmatic ecosystem for the pharmaceutical and life sciences industry,” said Dobhal. “My main focus will be to automate the programmatic ecosystem with AI, ML and data science algorithms that optimize pharmaceutical and life science companies’ marketing initiatives and ensure better RPMs (advertising revenue per thousand). impressions) for publishers.”
Passionate about startups and adtech, Dobhal has an in-depth knowledge of fraud schemes. In his past roles, he built scalable data security systems that handled huge volume.
Prior to joining Doceree, Dobhal successfully defined, implemented and marketed solutions in various industries, including at Times Internet Ltd., Expedia, One97 Communications and GlobalLogic, evolving solutions around large-scale databases, stacks business intelligence and big data platforms, among others.