How data science and big data are shaping the Indian food industry in 2021?



by samhitha

September 26, 2021

The food industry is one of the most powerful and important industries today, and with extremely high demand to meet customer needs, especially in a densely populated country like India where the food industry is massive.

The business or rather the food industry has many members and different stages, from producers like farmers to distributors like ITC to grocers like Metro, More supermarkets and restaurants. Food or goods must be purchased, maintained and delivered, at times also protected. To handle such complexity and complexity, proper structured data and administration and for this, extremely advanced data science and computing techniques such as AI and ML are needed.

The goal of AI is to study the unlimited probability space to think of the most appropriate answer to any problem. From food purchases to restaurant food deliveries, everything is personalized for customers based on their purchasing behavior. Some of the biggest food business tycoons are turning to AI technology to improvise food manufacturing and processing.

Here are the ways that data science is changing the food industry:

Fast deliveries on time

Food delivery is currently a science and a key differentiator for any business serving in the food industry. Much of the preparation – as coordination and exceptions – is just getting a hot pizza from the cafe to a customer’s door on time.

Big Data and Data Science frameworks and reviews can be used to filter and understand factors such as traffic, weather, route changes, course changes, development, and even distance. This data is used to assemble a more complex model that calculates the time it takes to get to a delivery location.

Sentiment analysis

An incredibly important part of the cutting edge world is the customer’s opinion which is the first priority. It is the overall tendency of the customer towards a brand, its articles and its one-on-one encounters. Information that can be statistically interpreted is created by observing exercises on social media which are then extracted, incorporated, reviewed and, surprisingly, even visualized. This information helps to make better business choices and decisions. To understand and interpret known patterns and objects or commodities, sentiment analysis is one of the important tools.


With any business, spread mindfulness and build some brand trustworthiness. This area is another area where information science becomes an integral factor that comes into play. It offers incredible knowledge in presentation systems when and where your brand or your items or products as such may be applicable, what should be the stages of promotion and who are your customers and potential customers.

Transparency in business interaction

It is extremely important for the current supply chain inventory network to offer fluid tasks and further develop customer relationships in today’s market. This incorporates all members and product sources. Brands can build trust and good relationships with customers, deliver better products, and establish their power through transparency. Customers believe their number one brands use sterile, eco-friendly, and ruthless discs. Big data enables organizations and suppliers to track their purchased and shipped products and, therefore, to advance this transparency and hence earn customer trust and profits.

Artificial intelligence has fueled the estimation process which is also used by Indian farmers to understand the dynamics of the myriad and unforeseen climate like in our country. It also helps transport companies to further develop yields and reduce delivery costs. Additionally, advanced robotics thrusters are used in all manufacturing parts, including food processing and distribution.

Here are different ways in which information science improves the Indian food trade.

  • Estimation of the amount of demand for individual food
  • Classification of food tastes and interests
  • Predicting Food Security Outcomes
  • Recognizable food proof
  • Generate food images based on the text of the plans as well as the other way around.
  • Rating of cafes based on customer food surveys and feedback
  • Automated food standards assessments

Apart from this, data science is also used to understand the different tastes of people regionally, as India is extremely rich and varied in various cultures, data science and big data helps to sort out taste cultures and food according to the demographics and psychography of the people.

The use of data science in the food industry has a huge impact directly on the right type of product, the nature of the food served and the ideal transport of food to the customer’s doorstep. Data work cannot be ignored in case there is a need to govern the food industry and lead in this digital economy.

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